Marketing is by far one of the hardest things to do. So we will start easy.

What becomes a must:

Facebook Fan page

This allows all your fans to interact with you, on a regular basis. I personally find facebook a very effective tool. Fan's that love you're work want to know what your up to, and what you have been doing. 

Facebook also gives the option to pay for promotion - I did it recently just to see how effective it is. So I spent 16.00 euro on promoting my book tour event and so far 140 have added themselves to my event but also have liked my fan page. Will this increase sales? I don't know. Will they really turn up to the event? that I don't know either. But my Book tour for Eden Forest starts 8th April 2013, so I will see then and update everyone. 

Twitter - I am unsure if this is a great sales tool, it's  more like just getting the word out on what you're doing. I have over 1,000 followers do they hang on my last word, hmmm no, they only thing I like about twitter is that your followers will re-tweet for you and that is what becomes effective. I would tweet about three times a day, not always but that is my objective. Tweets come in so fast yours will be buried under everyone else's. So just to make sure I have been heard I tweet three times a day about the exact same thing. 

Website - This by far I find the most powerful tool. A good structured website. It's not enough just to set one up, but you must keep it updated and fresh. 

Also to join Goodreads and enlist as an author. This brings your book into the spot-light of countless readers. There are groups on Goodreads that will give tips and tricks for marketing also. I recently reviewed an author's book, and was horrified to see it wasn't on Goodreads. I wouldn't mind it was outstanding. So I added it for her four people have added her book to their list, of books to read. It really shows that Goodreads, is affective, that's four more people that know about this author. 

 Blogging:  The worst thing you could do is this - "Buy my book out now", I don't want to see that, and nobody does, I will just ignore this blog as it holds no interest for me. But what does - be creative and most of all have fun. For my own book I blog once a week about a fact. Example: my book is set in medieval times so therefore only candles where used. So I would blog a fact about how candles where made in medieval times, and then associate it back to my back at the end of the post. Every time I do this I get three new followers as opposed to screaming about my book. Also get visual, Pinterest is a great place to start. Pin pictures that are associated with your story. 

So checklist for a blog

Have at least two blogs (My opinion) as you can link them to all your accounts as in (facebook, twitter, Pinterest, Google + ect). Then post visually once a day and post a fact once a week. It doesn't block up people that follow you, and your pictures get their attention. 



Another great way to spread the word about you and your book:

A Press release:

 I use PRLOG its free and very effective. When I sent out my PR I got 1235 hits in less than five days. You can send up 5 per week, and once again it's FREE. Here is the link just encase anyone is interested.


 If you want to see the layout you can look at mine, you can include a picture and all http://www.prlog.org/12063774-aoife-marie-sheridan-new-age-fantasy-...


Marketing your book(s) online is not only a very arduous and time consuming, it's also very limited in the audience you can reach. We as authors are constantly on the look for new ideas and places where we can get our presence and that of our book(s) known. To this end I'd like to share a link I found a post which had been made by Laura Pepper in one of the LinkedIn groups I belong to. 


In my response to the post I made several additional suggesstions

- Sell your book at flea markets. Depending on what state you live in, it might required you to collate sales tax, which in turn would require you to get a tax ID #. To make it easier on you, and to cut out the need to have loose change, you raise the price of your book to the next whole dollar, divide this number by the tax rate [1.0xxx] this is your new selling price. When you add the tax back in by multiplying new price by the rate rate [1.0xxx] you get back to the number you started with, which is what I'm going to do when I sell my books directly to a reader.

- Go to libraries and offer to do a book signing where you will be donating a portion of each sale to
the library. [This will also give you media attention in the local newspapers.]

- Depending on the topic of your book seek out 501c3 charties in your area and offering to do a
book signing there with an offer to make a donaton there. Both this idea and the one above
should also give you a tax deduction.

- While we’re discussing media attention, contact your local community newspaper to get them to
do an article about a local resident becoming an author.

In additon, I'm also a member of a LinkedIn group which deal with this same issue, "New Authors Need Marketing Ideas" which you should check out for more ideas.

- You should check out: http://www.writerswin.com

- Offer to speak to organizations which deal with the topic of your book if possible.

- Contact your local radio or cable station to see if they would be interested in interviewing you.

- Enter writing contests. If you win, you can use this fact to help market your book [and yourself as an author]

Information given by Robin Leigh Morgan author of  "I Kissed a ghost" 


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